javascript hit counter Web World
Nikhil Sheth

Web World

This site is for php , mysql , flash,.... Inshort for any web related stuff

Tuesday, February 08, 2005

Building the Perfect Page is a series of topics
discussing the basics of web page development. Here are the primary
areas that will be discussed...



Title Element | META Description Tag | META Keywords Tag | Heading Tags

Alt Attribute | Hyperlinks | Visible Copy | File Names | Directory Names



<!-- Begin Building the Perfect Page - The Basics - Part I -->

Title ElementThe page title element (some refer to it as the title

tag which is incorrect) is one of the most important factors for
ranking highly in the search engines.

Page title elements are normally 3-9 words (60-80

characters) maximum in length, no fluff, straight and to the point.
This is what shows up in most search engine results as a link back to
your page.

Make sure your Page Title Element (title tag) is relevant to the content on the page.

References


Back to top

META Description Tag (Metadata)

The META description tag usually consists of 25 to 30
words or less using no more than 160 to 180 characters total (including
spaces). The META description also shows up in many search engine
results as a summary of your site.

Directories like Yahoo! and the ODP (Open Directory
Project - dmoz.com) show the page title and description that you
entered (and the editors modified) on their manual submission form.

Make sure your META Description Tag is relevant to the content on the page.

References

Back to top

META Keywords Tag (Metadata)

For those search engines that are META enabled, the META
keywords tag used to be one of the most important areas after the page
title and page description. It has been abused by both marketers and
consumers alike that there is very little weight given to the META
keywords tag.

Don't fret over your META keywords tag. Utilize keywords
and keyword phrases from your title element, META description tag,
heading tag and first one or two paragraphs of visible content. Try to
limit it to 15 to 20 words if possible.

Make sure your META Keywords Tag is relevant to the content on your page.

References

Back to top

Heading Tags

At least one heading tag <h1> should appear at the
top of your page and be well written using prime keywords and keyword
phrases.

You can use CSS to control the appearance of the heading tags. I prefer using external style sheets (file.css).

Make sure your Heading Tags are relevant to the content on the page.

References
Back to top

Alt Attribute

Alt text is the line of text you see pop up (in Internet

Explorer, see note below) when you place your cursor over an image. It
also displays a text representation of the image when the user has
images turned off in their browser (this is the intended behavior). It
is highly recommended that you utilize this area as it is required
under accessibility laws and, is indexed by the search engines.

Note: Internet Explorer (IE) will display alt

text when you hover your cursor over an element that utilizes the alt
attribute. This is incorrect behavior as the alt text is designed to be
displayed when the user has their images turned off while browsing.
Other browsers such as Opera and Mozilla will not display the alt text
on hover.

The alt attribute should not to be stuffed with keywords

or phrases. The alt text should mirror the content of the image. If it
is a graphic header, then your alt attribute should mirror the text in
the graphic header.

Alternative text values should not exceed 80 characters

in length. If more than 70-80 characters are required one should use
the longdesc attribute as an alternative to alt text.

Make sure your Alt Attribute is relevant to the content for that image.

References

Back to top

Hyperlinked Text

This area is overlooked by many when promoting a web
site to the search engines. Many web sites utilize graphic
representations of links. These are visually appealing, but the text in
the image cannot be indexed by the spiders.

I always recommend an additional text navigation bar

(SSI - Server Side Includes or Front Page Includes) somewhere on the
page, usually at the top, right, bottom or left hand side. Link text
should be concise, use keywords and phrases, and follow the same
structure as the graphic navigation.

References
Back to top

Visible Copy - Content is King

Content (visible copy) weighs heavily and is considered

one of the primary areas of search engine optimization and marketing,
hence the expression, Content is King.

Your content should be written in a way that grabs the

users attention, while utilizing your targeted keywords and keyword
phrases. There is a method to placement of the keywords and keyword
phrases that will help your web site gain better placement in the
search engines. Balance is essential and creating that balance takes
knowledge and experience.

You should make it your goal to add at least one new

page of content daily if possible. If not, then once a week is
acceptable. You want to keep your website content fresh and give your
visitors something to come back for on their next visit. Stale website
content may not perform as well as fresh website content.

I strongly suggest that you utilize last modified dates

on your pages so that visitors to your site know when the page was last
modified and how fresh the content is.

Last modified: 2004-12-22T13:07:24-0800


Note: We utilize the ISO International Date Format. FrontPage users are welcome to use the following customized webbot to display the International Date Format.

Last modified: <!--webbot bot="Timestamp" S-Type="EDITED" S-Format="%Y-%m-%dT%H:%M:%S%Z" -->

Back to top

File Naming

I've seen many of the search engines indexing file names
and have found that using relative keywords in this area will play a
role in your overall search engine marketing strategy.

Instead of naming your file pagename.asp, you would name
it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to
separate the words in your file names, use all lower case for file
naming, this includes images too.

Visitors to your site will appreciate the clean URI
paths which are easy to remember and bookmark. Always try to provide
the visitor with the shortest URI path.

This is not an area to stuff keywords. Files should be
named appropriately as part of the overall theme and should be relevant
to the on page content.

Back to top

Directory Naming

I've seen many of the search engines indexing directory
names and have found that using relative keywords in this area will
play a role in your overall search engine marketing strategy.

Be descriptive with naming directories. Don't get

carried away, but make sure at least one keyword or keyword phrase
appears in the directory name. Don't forget to use hyphens (-) to
separate the words.

This is not an area to stuff keywords. Directories

should be named appropriately as part of the overall theme and should
be relevant to the directory content.

Back to top

<!-- End Building the Perfect Page - The Basics - Part I -->

There is much more to it than that! The above are just the basics

and something that all newcomers may want to study carefully. There
should be an understanding of page layout, positioning of elements and
balancing the use of html markup.

0 Comments:

Post a Comment

<< Home